Fractional CMO
Senior direction.
Ongoing responsibility.
Keir works alongside your CEO and leadership team to set marketing priorities, lead the people delivering them, and stay involved as the strategy becomes execution.
Dillon AgencyLed by Keir Dillon
When the work needs
a leadership role.
You have marketing activity and people doing the work. The unresolved questions sit between them: what matters most, how the pieces connect, and who owns the decisions.
A role shaped around the firm
The engagement can connect brand direction, recruiting, advisor marketing, team leadership, and marketing systems. Its scope is agreed around the business need and the resources available.
Keir is the senior lead. Your team and specialist partners participate with explicit responsibilities.
Make the priorities
clear and usable.
Agree on the audiences, position, business priorities, and the marketing decisions needed to support them.
Typical working materials: a message framework, a focused roadmap, and decision criteria for the team.
Help the team
carry the work forward.
Set responsibilities, clarify briefs, coordinate partners, review work, and resolve the choices that slow delivery.
A proposed cadence begins with weekly working reviews and regular leadership decisions, adjusted to the engagement.
Stay involved
as the plan meets reality.
Connect the work across recruiting, brand presence, advisor support, content, and systems. Agree who produces, approves, publishes, and maintains each deliverable.
Implementation capacity is scoped explicitly, including any specialist delivery.
Make progress
something you can review.
Define success measures with the firm, establish the starting evidence, and review outcomes alongside delivery progress.
Separate completed work, adoption, and business results so the conversation stays useful.